ASSESSMENT OF THE IMPACT OF IMPLEMENTING INNOVATIVE DIGITAL SOLUTIONS ON TOURIST SATISFACTION IN KAZAKHSTAN: AN EXPERIMENTAL STUDY

Abstract

This study looks into how digital technologies like mobile apps, digital maps, and augmented reality affect tourists' satisfaction in Kazakhstan. We worked with a mix of methods, mainly surveys combined with statistical analysis done through SPSS, to see how tourists using these digital tools feel compared to those who don’t. The results clearly show that these technologies make traveling easier, more engaging, and overall more enjoyable. We also found that different regions adopt these tools in various ways, which means there’s no one-size-fits-all approach—strategies should be tailored to different groups of tourists. This research gives practical insights for tourism businesses and policymakers who want to boost service quality and encourage sustainable growth by embracing digital innovations.