GAMIFICATION IN LEARNING LANGUAGE: A CASE STUDY OF TEACHING LANGUAGE TO TOURISM STUDENTS

Abstract

This article explores the impact of gamification and video games on the process of learning English among tourism students to develop language skills and increase motivation. The study was conducted at the International University of Tourism and Hospitality in Turkestan using a mixed-methods approach including questionnaires, observations, and interviews with students and teachers. A total of 18 first-year students used the Quizlet platform over four weeks to learn new vocabulary. A language learning motivation scale and a Quizlet attitude questionnaire were used to assess students’ motivation and attitudes toward gamification. According to pre-test and post-test surveys and a paired-sample t-test, no statistically significant differences (p = 0.476) were
observed in vocabulary acquisition, although slight improvement was noted. However, observations
and interviews indicated that gamification fostered active participation, enhanced motivation, and
made language learning more interactive and engaging. Teachers also reported improved
classroom atmosphere and student engagement.