CLUSTER MECHANISM FOR MANAGING INVESTMENT ATTRACTION IN THE FIELD OF AGROTOURISM (USING THE EXAMPLE OF THE MANGYSTAU REGION)

Abstract

The article explores a cluster-based mechanism for managing investment attraction in the agrotourism sector. The study is based on the practical experience of agrotourism sites in the Mangystau region and uses a combination of quantitative and qualitative methods. Data collection analyzed the interactions among agrotourism stakeholders (agricultural producers, tourism enterprises, service organizations, local authorities, and investors), the region’s natural and resource potential, tourism infrastructure, the level of agricultural development, and the investment environment.
The findings indicate that the cluster approach is an effective tool for enhancing investment attractiveness, improving organizational efficiency and competitiveness, creating jobs, and increasing local income. The key components of the mechanism include institutional, financial, infrastructural, and marketing elements. The proposed model is viewed as an effective way to achieve a synergistic effect in agrotourism development.
Mangystau region’s unique natural landscapes, potential for ethnotourism, traditional agricultural culture, sand-mountain ranges, and pastures provide special opportunities for attracting investment in agrotourism. However, low investment levels, weak infrastructure, and limited marketing hinder sector development. Implementing the proposed cluster mechanism can enhance regional tourism attractiveness, foster agrotourism growth, and ensure socio-economic efficiency.