THE CURRENT STATE OF THE KAZAKHSTAN TOURIST MARKET

Authors

  • S. KH. BEKBAULINA Taraz regional university named after M. H. Dulati
  • D. O. ATASHEVA International University of Tourism and Hospitality
  • А. Т. DUISEMBAYEVA Taraz regional university named after M. H. Dulati

Keywords:

tourism, pandemic, economy, budget, visitors, visit objectives

Abstract

For many developed and developing countries, the tourism sector is the main source of employment, government revenue and foreign exchange earnings. The most important parameters of tourism development in the country are indicators of inbound and outbound tourism. Before the pandemic, both at the republican and regional levels, a lot of work was carried out to attract foreign tourists to Kazakhstan, measures were taken in the field of image policy and popularization of tourist destinations of the country. But many Kazakhstanis prefer to rest abroad, rather than in the resort areas of their homeland. The interrelation of the tourist attractiveness of the country with the category of tourist potential, factors of tourist attractiveness are considered. Tourist attractiveness is based on the tourism potential of the country, contributes to the growth of its competitiveness, the transformation of tourist supply into demand, is associated with various types of its assessment and is the result of its previous development. republic. Tourism activity is influenced by many factors of an economic, political, social, natural and technical nature, including: terrorism, the process of ensuring the safety of tourists, man-made disasters; uneven distribution of tourist flows; political instability in some regions of the world; prolonged global recession; volatility of exchange rates; priority of national rather than international norms in tourism, etc. The negative factors hindering the development of inbound tourism in the country have been identified, recommendations for eliminating existing problems have been proposed. The considered resources and tourist opportunities of Kazakhstan lead to the expediency of forming a modern tourist product. The development of a new tourist product in Kazakhstan would be competitive in the world market
of tourist services and would help attract foreign tourists to Kazakhstan. The ways of development of domestic tourism in Kazakhstan, the creation of a competitive tourism industry, including the development of infrastructure and improving the quality of services provided, are proposed. 

Published

2023-12-29