GREEN PRACTICES IN THE HOTEL SECTOR AS A FACTOR IN SUSTAINABLE TOURISM DEVELOPMENT IN KAZAKHSTAN

Abstract

In the context of the global transition to sustainable development, the hotel industry is becoming a key sector in which environmental initiatives are being actively implemented. The aim of the study is to comprehensively assess the impact of green practices in the hotel sector on sustainable tourism development in Kazakhstan, taking into account regional characteristics and international environmental management standards. The study is based on a content analysis of scientific publications, international standards and hotel company reports. The main directions and tools for greening hotels have been identified, international and national experience has been analysed, and key barriers and prospects have been determined. The results show that the successful integration of green initiatives requires a comprehensive approach, including standardisation, government support, investment and raising consumer environmental awareness. The practical significance of the study lies in the development of recommendations for adapting global practices to the conditions of the hotel sector in Kazakhstan.