DEVELOPMENT OF SANATORIUM-RESORT TOURISM BASED ON THE RECREATIONAL POTENTIAL OF THE TURKESTAN REGION

Abstract

The article examines the opportunities for developing sanatorium-resort tourism through the effective use of the recreational potential of the Turkestan region. The relevance of the study is determined by the growing interest in health tourism and the need for more efficient use of regional natural resources. The aim of the study is to analyze the recreational potential of the Turkestan region and identify opportunities for its use in the development of sanatorium-resort tourism.

The research is based on the analysis of scientific literature, content analysis of publications, as well as systemic and comparative approaches. Methods of descriptive statistics were also applied. In total, 25 academic sources related to the development of health tourism were examined.

The findings show that the Turkestan region possesses significant recreational potential. Natural healing resources play an important role in the development of sanatorium-resort tourism, particularly the mineral water sources of the Saryagash and Mankent resorts. The study notes that the effective use of these natural resources, combined with the development of tourism infrastructure, can contribute to the expansion of tourism activities in the region.

The results confirm that the development of sanatorium-resort tourism can be considered one of the promising directions for utilizing the recreational potential of the Turkestan region.