TEXT THEORY IN THE CONTEXT OF TOURIST DISCOURSE AND ITS RELEVANT ISSUES IN TEACHING
Keywords:
tourism discourse, text theory, tourism text, pragmatics, cultural code, tourism education.Abstract
This article is devoted to explaining text theory within the framework of tourism discourse and to analyzing current issues encountered in teaching tourism-related texts. Today, tourism is viewed not only as an economic sector but also as a space for cultural and linguistic interaction among people. From this perspective, texts presented through tourist advertisements, posters, brochures, and websites are considered the primary tools of tourism communication.
The study analyzes promotional posters created by travel agencies for various destinations, identifying how tourism texts are structured and which linguistic and cultural means are used to influence the audience. The results of theoretical and discourse analysis demonstrate that tourism texts are aimed not merely at providing information, but at influencing tourists’ emotions, constructing an attractive image of travel, and encouraging decision-making. Evaluative vocabulary, cultural codes, and calls to action play a particularly significant role in such texts.
The article also addresses the application of text theory in the context of tourism discourse within the educational process. During one week of practical classes, a noticeable change was observed in students’ perception of tourism texts: they began to view them not only as sources of information, but also as tools of persuasion. This confirms the effectiveness of using authentic, real-life materials in teaching tourism texts.
The findings of the study can be applied in the training of tourism professionals, as well as in research within the fields of tourism discourse and applied linguistics.
