ПРИМЕНЕНИЕ СОВРЕМЕННЫХ МЕТОДОВ И ТЕХНОЛОГИЙ ОБУЧЕНИЯ-  ИСКУССТВЕННОГО ИНТЕЛЛЕКТА В СФЕРЕ ВЫСШЕГО ОБРАЗОВАНИЯ ПО  ПОДГОТОВКЕ КАДРОВ НАПРАВЛЕНИЯ УСЛУГИ

A.  AKHELOVA; ZH.  SADYKOV; A.  DOSHAN

MODERN TEACHING METHODS AND TECHNOLOGIES USING ARTIFICIAL INTELLIGENCE IN HIGHER EDUCATION FOR TRAINING SERVICE SECTOR SPECIALISTS

Authors

A. AKHELOVA South Kazakhstan University named after M. Auezov
ZH. SADYKOV South Kazakhstan University named after M. Auezov
A. DOSHAN South Kazakhstan University named after M. Auezov

Keywords:

artificial intelligence, higher education, training specialists, service sector, adaptive learning, generative systems, digital literacy, interactive learning, personalized learning

Abstract

This article explores modern teaching methods and technologies that employ artificial intelligence in higher education for training professionals in the service sector. Recent domestic and international studies are analyzed, and the potential of adaptive platforms, chatbots, generative AI systems, and intelligent assistants is discussed. These technologies enable more personalized and interactive learning, increase student motivation, and help develop essential digital and professional skills. Additionally, the authors emphasize the importance of pedagogical support, teacher training, and adherence to ethical standards when implementing AI. The findings and recommendations can be useful for educators, methodologists, and researchers seeking to design modern, effective educational programs that are responsive to the real needs of students and the labor market.