PROMOTING ECOTOURISM IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Abstract

The article examines the development of tourism, the organization of ecotourism, and the effective use of tourist-recreational resources of the environment within the framework of the goals of achieving sustainable development. Additionally, the authors analyze the potential of protected natural areas and review the indicators of their use, such as the number of environmental protection enterprises, the number of employees providing excursion services for visitors, the number of conducted excursion services, and the intensity of consumption of services by businesses operating in protected natural areas. In writing the article, methods of analysis and synthesis, as well as comparative analysis, were used in the process of generalizing scientific and methodological approaches. Economic-statistical methods were applied in the analytical studies to assess the use of protected natural areas for tourism purposes. The conclusions and recommendations were drawn using abstract-logical methods. The article highlights the types of services provided in Kazakhstan's protected natural areas. The international experience of using protected natural areas for tourism is also analyzed, with the results showing that developing this type of tourism can create additional jobs and generate income opportunities.