GLOBAL TRENDS IN CREATIVE INDUSTRIES AND THEIR IMPACT ON TOURISM: BIBLIOMETRIC RESEARCH

Abstract

This scientific article presents a bibliometric analysis of research in the field of creative economy and creative industries, based on data from the scientometric database Web of Science. A total of 1,356 and 4,121 articles were analyzed within the search queries “creative economy” and “creative industries”, respectively. The authors used the methods of bibliographic analysis, clustering and graphical interpretation to identify key scientific trends, the dynamics of publication activity and the citation structure within the framework of the studied scientific problems. Within the framework of the first search query (by the keyword “creative economy”), 6 frame clusters were obtained that characterize the key trends in the study of publication activity according to the studied criterion: the first – “cultural aspects and employment in the creative economy”; the second – “cultural heritage, cultural tourism and the impact of the COVID-19 pandemic on the development of the creative sector of economic activity”; the third – “the economy of culture, art, creative cities and the creation of cluster structures”; the fourth, reflecting the aspects of agglomeration, economic growth of territories. the fifth, characterizing the issues of responsible consumption; the sixth, uniting works that reveal the possibilities of forming competitive advantages by companies representing the creative sector. Visualization of keywords related to creative industries (when constructing frame clusters) demonstrates their interdisciplinary nature, covering economic, innovative, urban, cultural, social and technological aspects. In addition, publications included in frame clusters emphasize the role of developing digital skills, communication, and generative AI, indicating the growing influence of technologies in the development of creative industries. In addition, the authors identified key trends within the analyzed publication activity that affect the development of the tourism industry, including the development of creative tourism.