PROSPECTS FOR THE DEVELOPMENT OF ECOTOURISM IN KAZAKHSTAN BASED ON THE EXPERIENCE OF TURKEY

Abstract

In the last decade, ecotourism is becoming a popular direction and is characterized as a guarantee of the country's sustainable development. Ecological tourism as an advanced direction of the tourism industry is a pronounced resource direction that affects the regional organization of tourist services, the formation of new tourist zones and their specialization. Ecological tourism should become one of the most priority areas of tourism in the Republic of Kazakhstan. For this, the state has the necessary factors. The article examines the experience of Turkey in the development of the tourism industry, analyzes the priorities and weaknesses. The possibilities of applying the best practices of Turkey in the Republic of Kazakhstan as a powerful recreational factor in the development of ecotourism were considered, the best practices and achievements were analyzed. In the course of the study, an overview of the placement indicators of resort areas in Kazakhstan was made and the dynamics of tourist arrivals to the most attractive places was determined. Approaches to the ecologization of tourism activities based on priority areas of ecotourism development in Kazakhstan were considered. The article also proposes to implement specific measures for the development of ecological tourism in Kazakhstan, taking into account the experience of the Turkish state in the development of ecological tourism. At the same time, the importance of implementing the necessary personnel policy for tourist centers was tightened. It was established that a characteristic feature of the Turkish experience in the development of tourism is a special attention to the issues of advertising of the country's tourist centers.