THE IMPACT OF TOURISM DEVELOPMENT ON THE SOCIO-ECONOMIC POTENTIAL OF TURKESTAN CITY

Abstract

This paper is devoted to the study of the impact of tourism development on the socio-economic potential of the city of Turkestan. In recent years, tourism in the region has become an important factor contributing to economic growth, infrastructure improvement and job creation. The aim of the study is to analyze the key aspects that influence the development of the city, with a focus on the role of tourism as an engine of economic change and social progress. The methodology of analyzing the literature review is based on the method of content analysis; within this method, more than 30 publications were examined, including academic articles, tourism reports, studies, as well as data from open sources (internet resources, official publications). The present study aims to analyze the impact of tourism development on the socio economic potential of Turkestan city using quantitative analysis such as questionnaire data and
statistical model. During the research 250 respondents were interviewed. The methods of descriptive statistics, ANOVA-test, correlation and regression analysis were used to analyze the data. Modern software like JASP, R-Studio biblioshiny was used to process the data. The results of the study emphasize that in order to achieve long-term and sustainable development of tourism in Turkestan, it is necessary to introduce innovative approaches aimed at preserving cultural and natural heritage while increasing tourist flows. The work also emphasizes the importance of coordinated work between local authorities and the private sector in ensuring the sustainability of the tourism industry.