FUNDAMENTALS OF THE TOURIST DESTINATION MANAGEMENT SYSTEM

Abstract

In the present period, tourism has become one of the priority areas of development of economic and cultural spheres of life in many countries of the world. Actions in this direction are actively taking place in Kazakhstan, considering the identification of the main development factors specified in the strategic and programmatic planning documents. The purpose of the study: to develop methodological approaches and practical recommendations for managing the process of developing tourist destinations with the active participation of the main tourism entities in order to promote them as a tourist destination in tourism. The basis of management of the tourist destination is to bring the tourist product of the region to the market and ensure its competitiveness in order to achieve a high level of well-being and quality of life. At the same time, the organizational and economic relations arising in the process of managing the development of the tourist destination are the mechanisms for realizing the tourist and recreational potential in the regions and promoting the tourist product. The article deals with the evaluation mechanisms of the management system of tourist destinations.