ENGLISH LANGUAGE PROFICIENCY AMONG STUDENTS OF TOURISM AND HOSPITALITY INDUSTRY

Abstract

This study explores the proficiency in English language among students pursuing careers in the tourism and hospitality industry, a sector where linguistic skills are pivotal. It investigates how English language proficiency impacts their academic performance and future professional prospects. The research hinges on two key questions: What is the level of English language proficiency among these students? How does this proficiency influence their academic
and professional readiness? Employing a mixed-methods approach, the study combines quantitative surveys with qualitative interviews across several educational institutions specializing in tourism and hospitality. The survey targeted students, while interviews gathered insights from faculty and industry professionals. The findings reveal a significant correlation between high English proficiency and improved academic performance. Additionally, students with superior English skills demonstrated greater confidence and readiness for industry-specific challenges. The research highlights a notable disparity in language proficiency across different institutions, attributed to varying curriculities and exposure to practical language applications. These findings suggest a pressing need for integrating comprehensive English language training within the curriculum, emphasizing practical usage over theoretical knowledge. This study underscores the critical role of English language skills in shaping the career trajectories of future professionals in the tourism and hospitality sector, advocating for enhanced language education strategies to meet industry demands.