ASSESSMENT OF GREEN INNOVATIONS: ARTIFICIAL INTELLIGENCE BASED ANALYSIS IN THE HOTEL INDUSTRY
Keywords:
green hotel, artificial intelligence, sustainable development, innovative technologies, Green Innovation Intelligence Index (GIII), customer reception, eco-brand, tourismAbstract
In the modern restaurant and hotel industry, there is a strong emphasis on the need to integrate artificial intelligence (AI) technologies to achieve sustainability goals. AI enables the optimization of resources in hotels and makes “green practices” attractive and accessible to customers, while also fostering an environmentally and brand-conscious mindset. This article presents the Green Innovation Intelligence Index (GIII), GIII) concept, which aims to assess the level of implementation and consumer acceptance of GII-based environmental technologies.
The study was conducted by adapting the American Innovation Index (AiI) model to the context of “green hospitality.” AI is considered a tool that automates processes such as energy saving, resource management, and customer behavior analysis, thereby increasing the appeal of environmental initiatives. The GIII index allows for the assessment of the interaction between innovative technologies in the hotel industry and consumer acceptance.
