RECREATIONAL TOURISM POTENTIAL ON LAKE ALAKOL IN EAST KAZAKHSTAN

Abstract

This article is devoted to the study of the current state and prospects of tourism development on Lake Alakol, one of the largest and most significant recreational facilities in Eastern Kazakhstan, which has unique natural and health—improving characteristics. The purpose of the work is a comprehensive analysis of the factors determining the tourist attractiveness of the region, as well as identifying key constraints and opportunities for sustainable industry growth in this area. The study focuses on issues of infrastructural development, digitalization of tourist services, seasonality of tourist flow, environmental sustainability and socio-economic impact of tourism on the local community.
The scientific significance of the work lies in the systematization of existing problems and the potential of tourism development in the context of regional planning. The practical value lies in developing specific recommendations for improving the tourism environment, including the creation of a coordination center, the introduction of digital solutions, the expansion of the sanatorium and resort base and support for small businesses. The methodological basis of the study was comparative and statistical analysis, field observations, expert interviews, as well as the study of domestic and international experience in the field of sustainable lake tourism. As a result of the analysis, the main barriers to development have been identified, including insufficient transport accessibility, a shortage of qualified personnel, poor promotion of the region and deterioration of infrastructure. The directions of development are formulated: ecotourism, health tourism, digitalization and institutional support. The work contributes to the formation of a scientifically based model of sustainable tourism development in the regions of Kazakhstan and can be used in the development of government programs and strategies in the field of tourism.