СULTURAL HOSPITALITY AS A FACTOR IN THE DEVELOPMENT OF CULTURAL AND EDUCATIONAL TOURISM

Abstract

This article empirically examines the role of cultural hospitality in the development of cultural and educational tourism. The study is based on the experiences of 80 tourists who visited cultural and educational sites in the city of Turkistan. The ATLAS Cultural Tourism Questionnaire (2021) was used and adapted to local characteristics. The data were processed using SPSS through validity testing, descriptive statistics, correlation, and regression analyses. The results indicate that tourists highly evaluated their cultural hospitality experience; female tourists rated this experience more positively than male tourists. Furthermore, cultural hospitality was found to have a significant impact on tourists’ destination satisfaction and their intention to revisit. The study substantiates the necessity of considering cultural hospitality as a key factor in the development of cultural and educational tourism in the city of Turkistan.