ISSUES OF IMPROVING TOURISM ACTIVITIES THROUGH THE DEVELOPMENT OF THE KENDERLI CLUSTER IN THE MANGYSTAU REGION

Abstract

Representatives of many enterprises in a market economy are looking for innovative approaches to develop their business and maintain competitiveness. In this regard, it is important to pay attention to clustering in order to stimulate innovation in the tourism industry. The presence of various natural resources and climatic conditions in the territory of the Mangystau region allows the formation of tourist clusters, including various forms of tourism, which can serve as the basis for the provision of tourist services and require consideration of infrastructure. The coast of the Caspian Sea with its sandy beaches is a favorite destination for tourists and travelers who come here. In this regard, the organization of the Kenderli tourist and recreational cluster has been chosen as a special place for those who pay great attention to sunlight and swimming.