THE IMPACT OF AGRO TOURISM ON RURAL DEVELOPMENT

Abstract

Agritourism is recognized as one of the most important tools for the development of rural areas. This article analyzes the economic, social, and ecological impacts of agritourism on rural development. Agritourism supports agriculture, facilitates the entry of local products into the market, creates jobs, and stimulates the development of small and medium-sized businesses. Additionally, it helps preserve cultural heritage in rural areas and strengthens social cohesion within society. In Kazakhstan, agritourism has significant potential for development, improving the infrastructure of rural areas and providing opportunities for youth to settle and stay. The research methods used in this article include literature review, comparative, and statistical analysis, as these methods are sufficient for exploring the impact of agritourism on rural development. The article also examines the strategic importance of agritourism in rural development, its impact on improving the quality of rural life, and its role in the socio-economic development of rural regions through the integration of agriculture and tourism. Considering the above, agritourism is an effective tool that contributes to the sustainable development of rural areas.