THE ROLE OF HEALTH TOURISM TRAVEL AGENCIES IN HEALTH TOURISM

Abstract

In today's world, health tourism is rapidly gaining popularity. Patients travel internationally to access various healthcare services and treatments, such as medical procedures, cosmetic surgery, dental care, thermal tourism, and spa-wellness services. One of the critical factors contributing to a successful experience in the challenging and complex journey of health tourism is the role played by health tourism travel agencies. These agencies facilitate patients'
access to international healthcare services, guide patients, organize their travel, and offer personalized solutions to meet their needs. In addition to coordinating logistics, travel agencies help ensure a seamless healthcare experience by addressing cultural and language barriers and improving communication between patients and healthcare providers. This study aims to define the roles and responsibilities of health tourism travel agencies, emphasizing their growing importance
in the global healthcare landscape.