PROBLEMS AND PROMISING DIRECTIONS FOR THE DEVELOPMENT OF THE HOTEL SECTOR IN ALMATY

Abstract

The article analyzes globalization, as well as a number of political and socio economic changes that allow regions or countries to integrate into the global market. These facts have changed various fields of human knowledge. For example, hosting is not an exception that has existed throughout human history and has contributed to various manifestations and processes of globalization, so knowledge of the characteristics of the economic sector can help determine the importance of this sector for the global economy. The article analyzes the process of globalization and its impact on specific sectors of the economy, such as the hotel industry. The hotel industry is considered an important sector that has contributed to the socio-economic transformation of society at various stages of globalization. The study will examine the features of the hotel sector in Almaty, development trends, and economic significance. In this article, a survey was conducted as a method of empirical sociological research. A mixed approach was used: general trends were identified through quantitative questions, while qualitative questions were used to analyze the problems and prospects of the hotel sector in depth. The practical significance of the study lies in its reflection of the contribution of the hotel sector to the global economy, including its impact on international tourism and socio-economic indicators.
The research methodology allowed us to identify the origins of the Almaty hotel industry and analyze its characteristics in order to determine the significance of this sector for the economy. This article will explore the contribution of the hotel sector to past and present globalization processes. This is because the hotel sector seeks to integrate all segments of society into the complex socio-economic transformations taking place within its borders and abroad. Additionally, this transformation of government and corporate policies creates working conditions for various economic actors, as it is a dynamic process in the evolution of society. City hotels can have a positive impact on the good image and evaluation of tourist destinations in the minds of tourists, so the problems associated with city hotels are gradually becoming an important topic of concern for people. Therefore, the study will comprehensively analyze the problems and prospects of the hotel sector in Almaty.